Order by phone +44 (0)1388 420420


Dunelm Optical remains open for the Independent Opticians who need us during these uncertain times, we are running at a reduced capacity to enable us to minimise the risk of infection but can continue to supply all ranges of RX and prescription work.

If you have an account you can log in and place your order online or you can email your orders to dunelmrx@dunelmoptical.co.uk

Don’t worry if you do not have an account, we can still accommodate your orders if you contact us on 01388 420420.

We thank you for your continued support during this period.

Dunelm Optrafair Preview

Wednesday 23rd January 2019

Dunelm Optical is delighted to be exhibiting at Optrafair 2019 on Stand F30

Anticipation is gathering pace as Dunelm prepare to announce the launch of its latest eyewear partnership with an illustrious high-fashion clothing and accessories brand; to be launched at Optrafair. The new designer collection will place Dunelm at the forefront of contemporary and trendsetting eyewear design. Not to be missed!

The striking stand (F30) will be a prominent presence as Dunelm Optical continue to celebrate their 50th anniversary. Birthday surprises, unique entertainment and complimentary birthday treats will be available. The team would love to share their professional know how, together with a friendly and entertaining atmosphere to make your visit one to remember.

Stunning new styles from Dunelm’s most recent fashion brand; Freya, will be on display alongside all of Dunelm’s designer and in-house eyewear and prescription sun ranges including the stunning new collection from acclaimed fashion designer, Paul Costelloe. The artist inspired ‘Freya’ brand has already received huge amounts of positive and complimentary feedback from independent opticians and a prescription sun range has been added for the 2019/20 collection.

And that’s not all… Not only will Dunelm’s new eyewear designs, prescription sunglasses and cases collection be on display, but Dunelm is pleased to reveal its exciting new collaboration with Luneau Technology UK and will be profiling its own extensive range of lenses. Not to rest on one’s laurels, however, Dunelm will also be unveiling its latest partnership with a high premium, global lens brand with whom they have secured exclusive distribution rights throughout the UK and Ireland. Be sure to visit Dunelm’s dedicated Lens Lounge for the big announcement and further details.

Tanya Storey, Commercial Manager for Lens and Laboratory will be on hand to advise visitors on lenses as well as business development opportunities, optical training, retail training, and CET support. Tanya comments; “Lenses are an integral part of the Dunelm portfolio and it is an exciting opportunity to showcase our lenses, announce our latest partnerships and assist customers with any information they require to help enhance their business”.

David Baker, Managing Director for Dunelm Optical says; “Optrafair is a marvellous opportunity for us to present our new eyewear and sun collections and announce exciting new partnerships and collaborations. Our dedicated and experienced team will be there to offer expertise and knowledge to new clients and welcome loyal customers to what is going to be a thrilling 50th year anniversary.”