Wednesday 18th April 2018
Dunelm excitedly launched over 70 new styles from their impressive portfolio of UK designed, designer and house brand eyewear and prescription sunglasses at Optrafair. Their extensive selection of cases and accessories, most exclusively manufactured in the UK, were also on display.
The stunning collection was superbly adorned against their brand new, bespoke stand. Utilising cutting edge design, inspired illumination and contemporary back lit displays, Dunelm Optical certainly stood out from the crowd. The exhibition stands quality construction, sleek style, impressive graphics and perfect photography received overwhelmingly positive feedback, alongside the innovative range of new frame designs it housed.
Many customers congregated to peruse the new collection of eyewear. Inundated with orders from across all of their brands, there was little time for Dunelm’s representatives to enjoy the music being played by the resident DJ or partake in the occasional cocktail or mocktail being served to customers at the in-house bar!
Peter Beaumont, CEO reflected on Optrafair 2018 saying; “There are many highlights from this year’s exhibition. The feedback on our latest eyewear designs has been overwhelmingly positive alongside the compliments about our spectacular exhibition stand. The real delight of this fair, however, is the consolidating of relationships within the optical industry, engaging with existing customers and developing relationships with new customers and business’s alike. We are already looking forward to how Dunelm can build on this year’s success and continue to provide the high-quality services and products our clients expect”.
Dunelm is a supplier to opticians only which means we cannot accept orders from the public directly. If you have seen a frame that you would like to buy, please use the form below and we will be pleased to refer you to your nearest Dunelm stockist.
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Dunelm is a supplier to opticians only which means we cannot accept orders from the public directly. If you're not an optician but have seen a frame that you would like to buy, please click here and we will be pleased to refer you to your nearest Dunelm stockist.