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Dunelm Optical is feeling elated following another outstanding Optrafair exhibition

Tuesday 9th April 2019

Dunelm Optical is feeling elated following another outstanding Optrafair exhibition where they launched not one, but two top brand collaborations.

Dunelm were a prominent presence as they continued to celebrate their 50th anniversary. The impressive stand drew in the crowds for the first unveiling of luxury new designer brand Joseph to their eyewear collection, as well as the official launch of their exclusive new partnership with Leica Eyecare.

The eagerly awaited 2019/20 eyewear and prescription sun collection was on display featuring fresh and original styles across every range. From house brands; Retro, Julian Beaumont, OMG! Eyewear, Ascari Eyewear, Chantelle, Meridian and Whiz Kids to designer collections from Joseph, Paul Costelloe and Freya. There was an exhilarating blend of contemporary and classic designs for men, women, teens and children and with the largest selection of glasses cases also on display, including several new UK made designs and coverings, it really was worth a visit.

Visitors congregated to peruse the stunning new Joseph collection of luxury eyewear. Notable interest in models; Raspail, Duke and Bond culminated in a phenomenal amount of pre orders.

The dedicated Lens Lounge area on Dunelm’s stand saw the launch of their new and exclusive partnership with Leica Eyecare. Tanya Storey, Commercial Manager for Lens and Laboratory commented; “The introduction of Leica Eyecare was a great success with many visitors to the stand displaying their genuine excitement and enthusiasm to being able to bring such a fantastic brand to their practices. The Leica camera brand is so heavily intertwined with an amazing quality perception and high performance that the link to ophthalmic lens quality is clear. Leica Eyecare is a proven obvious choice to those practices looking to add a unique premium brand option to their portfolio, that will attract new patients and footfall, raise their profile and expand their range of dispensing solutions into a surprisingly affordable premium range of options.”

Oliver Beaumont Product Development Director reflected on Optrafair 2019 saying; “There are many highlights from this year’s exhibition; the feedback on our new Joseph range of eyewear and Leica Eyecare lens collection has been overwhelmingly positive but the real pleasure of this exhibition is the consolidating of relationships within the optical industry, engaging with existing customers and developing relationships with new customers and business’s alike.”