Order by phone +44 (0)1388 420420


Dunelm Optical remains open for the Independent Opticians who need us during these uncertain times, we are running at a reduced capacity to enable us to minimise the risk of infection but can continue to supply all ranges of RX and prescription work.

If you have an account you can log in and place your order online or you can email your orders to dunelmrx@dunelmoptical.co.uk

Don’t worry if you do not have an account, we can still accommodate your orders if you contact us on 01388 420420.

We thank you for your continued support during this period.

Dunelm Optical are thrilled to be exhibiting at 100% Optical 2019

Monday 29th October 2018

Their impressive stand, the largest at the exhibition, will be a notable presence as Dunelm is celebrating its 50th anniversary and would love you to join in the celebrations with them. Anniversary surprises, sparkling entertainment and complimentary birthday treats will be available, and the Dunelm Optical team would love to share their professional knowledge and impressive eyewear collections, together with a friendly and fun atmosphere to make your visit one to remember.

Acclaimed fashion designer Paul Costelloe will be on the stand on Sunday to meet customers and impart his fashion knowledge and inspiration behind his eyewear collection. Oliver Beaumont, Product Development Director for Dunelm Optical adds “Paul Costelloe has worked with Dunelm Optical for 10 years and his design pedigree is second to none, it is a privilege to have him join us”.

Alongside Dunelm’s designer and in-house eyewear ranges, their new and visually stunning Freya collection will be proudly exhibited for the first time in the UK. The Scandinavian artist inspired brand has already received huge amounts of positive and complimentary feedback from independent opticians up and down the country and Dunelm are excited to have the full collection on display at 100% Optical.

Dunelm will also have an area dedicated to their extensive range of lenses. New appointment Tanya Storey, Commercial Manager for Lens and Laboratory will be on hand to advise visitors on lenses as well as business development opportunities, optical training, retail training and CET support. Tanya comments; “Lenses are an integral part of Dunelm’s portfolio and it is an exciting opportunity to showcase our lenses and assist customers with any information they require to help enhance their business”.

David Baker, Managing Director for Dunelm Optical says; “100% Optical is a tremendous opportunity for Dunelm Optical to present new frame collections, feature lenses, impart our expertise and knowledge with both new clients and welcome loyal customers to what is going to be an exciting start to our 50th year anniversary”.