Dunelm Optical are delighted to be making their annual appearance alongside the Silmo optical trade show in Paris from 28th September – 1st October 2018.
Thursday 19th July 2018
Dunelm Optical are delighted to be making their annual appearance alongside the Silmo optical trade show in Paris from 28th September – 1st October 2018.
Dunelm will have their full 2018/19 eyewear collection for view by prior appointment at their hotel suite, located in the ‘Hotel Kyriad, Roissey Villepinte’ which is superbly situated adjacent to the Paris Silmo exhibition.
Alongside their other quality ranges, Dunelm will be showcasing Freya, their exciting new designer house brand. British designed and Scandinavian inspired, the impressive collection is for women who want to be noticed. Affordable yet unquestionably distinctive, Freya is aspirational and delivers a fresh feel which will be embraced by its stylish wearer. The official launch sees 22 frames with each offering 3 colourways and every frame in the collection comes with a high gloss red case and luxury branded cloth.
Said Peter Beaumont; CEO for Dunelm Optical; “Freya is a stunning brand that will fill the gap in the adult female optical market. Portraying style, confidence and practicality, Freya oozes femininity, luxury and finesse and is ideally suited to today’s modern woman. The new and complete collection, alongside our other brands, will be on display for our home and overseas customers to view in Paris.”
