Order by phone +44 (0)1388 420420


Dunelm Optical remains open for the Independent Opticians who need us during these uncertain times, we are running at a reduced capacity to enable us to minimise the risk of infection but can continue to supply all ranges of RX and prescription work.

If you have an account you can log in and place your order online or you can email your orders to dunelmrx@dunelmoptical.co.uk

Don’t worry if you do not have an account, we can still accommodate your orders if you contact us on 01388 420420.

We thank you for your continued support during this period.

Digital printing on frames is an ever-present and contemporary look on today’s eyewear.

Monday 6th August 2018

Digital printing on frames is an ever-present and contemporary look on today’s eyewear. “This type of printing allows eyewear designers to explore new, innovative ideas and bring them to life with exceptional quality and detail” says David Baker, Managing Director for Dunelm Optical.

Digital printing allows for high resolution imagery and colours appear rich and vibrant. This is evident in new MOD ‘Lily’ from Dunelm’s exciting new brand ‘Freya’. Available in Noir and Nude Pink (C1, featured), Noir and Berry Burgundy (C2) and Noir and Sky Blue (C3).

Lily, meaning purity has a vintage 1950’s vibe, upswept style and cat eye shape. Juxtaposed with this classic Hollywood feel is a modern, high gloss digital floral print of muted hues in amber and tiger mottle. The digital print design is on trend, chic in design and strong on personality. Lily should be worn to be noticed and will appeal to the fashion savvy wearer.

Every frame in the new Freya collection comes with a lipstick red gloss case, complete with a luxury branded cloth. Contact your Regional Sales Manager to view this gorgeous new range of eyewear.

CEO for Dunelm Optical, Peter Beaumont comments; “The eyewear market continues to expand, driven by new technologies that allow exceptional quality digital printing on both acetate and metal frames. Digital printing is a trend that is continually advancing and the ability to print a wider variety of images, designs and patterns has led to an increase in sales.”