Order by phone +44 (0)1388 420420


Dunelm Optical remains open for the Independent Opticians who need us during these uncertain times, we are running at a reduced capacity to enable us to minimise the risk of infection but can continue to supply all ranges of RX and prescription work.

If you have an account you can log in and place your order online or you can email your orders to dunelmrx@dunelmoptical.co.uk

Don’t worry if you do not have an account, we can still accommodate your orders if you contact us on 01388 420420.

We thank you for your continued support during this period.

Anticipation Gathers Pace As Dunelm Optical Prepare To Showcase Their 2018/19 Eyewear Collection At Optrafair

Wednesday 17th January 2018

The stand located at C35, designed exclusively for Dunelm Optical, is brand new, bigger, better, and the perfect contemporary back drop to showcase all of their exciting new products.

Browse the eagerly awaited, all new, UK designed optical and prescription sun frames. The largest selection of cases and accessories, exclusively manufactured in the UK, will also be on display. Enjoy a complimentary cocktail or mocktail, ‘shaken not stirred’, made especially for visitors to the stand, whilst listening to Dunelm’s house DJ. Optical experts will also be on hand to advise and answer any questions. This really is the ‘go to’ stand at Optrafair 2018.

The superb collection features 70 new frames across every range. Balancing requirements for every budget and style with an exciting mix of striking contemporary and classic designs for men, women, teenagers and children. Designer frames to be showcased include; Lyle & Scott and Paul Costelloe, alongside Dunelm Optical own brands; Julian Beaumont, Retro, OMG! Eyewear, Meridian, Whiz Kids and many more.

Peter Beaumont, CEO says; “Optrafair 2018 is going to be the most exciting trade fair to date. It enables us to present our high quality, latest frame releases on our new, impressive and innovative stand. We look forward to meeting new visitors and loyal customers alike”.