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Dunelm Optical Launches New Incentive For Opticians

Thursday 29th January 2015

To celebrate the imminent launch of its new 2015 optical and sun collections, Dunelm Optical is to offer free postage and packaging for all in glazed prescription frames for the first time in its 46 year history.

Billed as a key selling point, the new offer, which also comes with an added value £2 discount off the frame, has been created following feedback from opticians.

Peter Beaumont, Managing Director of Dunelm Optical, said: “We’ve listened to our opticians who objected to paying for postage, and responded with this new incentive. The convenience of ordering a frame and prescription from one place, free of charge and with a bonus discount, is great for opticians and takes away any previous barriers to ordering.

“Our in house lens laboratory continues to go from strength to strength with prescription orders up 20 per cent last year. This new offer should increase this side of our business further.”

The new offer is live from 1st February 2015.


For more information, please contact Nina Hands on 0113 397 9892 or email nina@contentsoup.co.uk.