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Luxury Frames

Monday 7th January 2019

A beautiful fashion accessory as well as an ophthalmic requirement, the luxury frame is a high fashion statement combined with quality materials that form a ‘must have’ pair of glasses for the fashionista. This is evident within the coveted Freya range. Inspired by the designer’s collection, the frames emulate elegance and opulence, derived from her passion for artistic design, eye-catching colours and tones.

Says Oliver Beaumont, Product Design Director for Dunelm Optical; “Luxury can be found in many differing forms but the underlying themes within our luxury brands all emulate a sense of decadence, quality and originality. Benefits to Opticians stocking these brands can help enhance their profile within the market place and show the customer that they are a serious stockist of unique and exclusive eyewear.”

Sadie by Freya is stylish and glamorous. An impressive example of deluxe material and high-end design. Featured Amber Mottle (C2), also available in Brown Mottle (C1) and Marble Grey (C3). Enhanced with a delicate intertwined gold metal side embellishment, the muted hues of burnt orange and enchanting amber create a luxurious yet delicate tone. The finesse of the classic feminine shape is fashion forward, exuding a subtle hint of both charisma and class… Women who wear 'Sadie' are captivating and sophisticated.

Oliver Beaumont goes on to explain; “The Freya collection has proved extremely popular with independent opticians whose clients are seeking a stylish designer frame of exceptional quality but at an affordable price. Eye catching window posters, logo blocks, display stands and show cards are available to promote this designer range and attract customers to its luxury collection.”