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Dunelm Optical Reveals New Lyle & Scott Eyewear At Optrafair

Wednesday 29th March 2017

Dunelm Optical is excited to announce the addition of an incredibly popular designer brand to their eyewear collection, Lyle & Scott.

Lyle & Scott was founded in 1874 as a manufacturer of authentic Scottish knitwear. It is now the British lifestyle brand with a modern outlook, portraying style, confidence and practicality. Synonymous with quality and craftsmanship, its success lies in its classic approach to design and the use of stylish contemporary details across its jerseys and shirts.

Although probably best known for their range of golf clothing, the brand extends far beyond that. They have an extensive range of premium clothing, accessories and footwear. Their distinctive “golden eagle” is instantly recognisable and has been spotted on leading celebrities such as David Beckham, Cristiano Ronaldo, Tom Hardy & Idris Elba, as well as musicians such as the Arctic Monkeys, Kasabian and Harry Stiles. They have a flagship store in London’s Covent Garden and concessions in many department stores such as House of Fraser, Selfridges and John Lewis.

Said David Baker, Dunelm Optical’s Commercial Director; “We have been searching for another high-street, designer brand to fit into our portfolio and we are delighted to welcome Lyle & Scott on board. This means that Dunelm really does have something for everyone. A superb collection of 36 enticing new frames will be showcased at Optrafair. We firmly believe this new range will have wide appeal across the age spectrum and we anticipate a great deal of interest.”


For more information: David Baker 07471 509784