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Dunelm Optical Launches New Suite Of 2015 Brochures

Thursday 16th April 2015

Dunelm Optical has launched its annual suite of brochures and price lists, including the 2015 frame catalogue packed with new styles from best-selling brands such as Paul Costelloe, Janet Reger, Celine Dion, Retro, Julian Beaumont, Universal, Chantelle and WhizKids.

A bumper range of 145 new optical and sun styles are all included in Dunelm’s brand new 228-page frame catalogue, its biggest to date. As well as 13 collections to suit every taste and budget, eyewear accessories and point of sale material such as stands, posters and show cards are also featured. And this year, the brochure shows each frame in all of its different colourways.

The frame brochure is part of a new suite of Dunelm collateral for opticians, which is presented in a handy folder and also includes the latest lens catalogue and all in glazed to prescription frame price list, glazed to prescription lens price list and surfaced lens price list, with lower prices and a new free return postage offer.

Peter Beaumont, managing director at Dunelm Optical, said: “The new pack has everything in it that opticians need. The glossy frame brochure features over 800 frames, showcased with beautiful model and frame photography. New styles have been clearly marked to make it easy for opticians to navigate their way round our latest additions. We’re always adding to our stock, but this spring release is always the most substantial of the year.

“The new suite of catalogues will be followed by a major update to our fully integrated ecommerce website, to make it as easy as possible for opticians to order new lines in whichever way they prefer.”



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Nina Hands


0113 397 9892