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Dunelm Optical Is Still Flying High Following Another Outstanding And Successful Exhibition At Optrafair 2018

Wednesday 18th April 2018

Dunelm excitedly launched over 70 new styles from their impressive portfolio of UK designed, designer and house brand eyewear and prescription sunglasses at Optrafair. Their extensive selection of cases and accessories, most exclusively manufactured in the UK, were also on display.

The stunning collection was superbly adorned against their brand new, bespoke stand. Utilising cutting edge design, inspired illumination and contemporary back lit displays, Dunelm Optical certainly stood out from the crowd. The exhibition stands quality construction, sleek style, impressive graphics and perfect photography received overwhelmingly positive feedback, alongside the innovative range of new frame designs it housed.

Many customers congregated to peruse the new collection of eyewear. Inundated with orders from across all of their brands, there was little time for Dunelm’s representatives to enjoy the music being played by the resident DJ or partake in the occasional cocktail or mocktail being served to customers at the in-house bar!

Peter Beaumont, CEO reflected on Optrafair 2018 saying; “There are many highlights from this year’s exhibition. The feedback on our latest eyewear designs has been overwhelmingly positive alongside the compliments about our spectacular exhibition stand. The real delight of this fair, however, is the consolidating of relationships within the optical industry, engaging with existing customers and developing relationships with new customers and business’s alike. We are already looking forward to how Dunelm can build on this year’s success and continue to provide the high-quality services and products our clients expect”.