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Dunelm Optical is incredibly excited to announce the latest launch of high-end designer brand ‘Joseph’ to its eyewear portfolio.

Thursday 25th April 2019

The prestigious brand explores the idea of a ‘modern classic’ with a creative ‘Joseph’ twist. 14 unisex styles, each offering three colours adorn this luxury collection that is exclusive to the UK and only available from Dunelm Optical. Stockist’s can take advantage of free single vision prescription lenses and free glazing when ordering all-in glazed and every frame comes with a free ‘Joseph’ branded case and cloth.

The fashion brand Joseph started life as a shop on the Kings Road, Chelsea before Joseph the in-house label was launched in 1972, placing importance on luxury essentials. Today Joseph has become a contemporary designer brand respected worldwide. His empire has grown to over 100 stores internationally, including London, Paris, New York, Tokyo and Los Angeles.

From the ever popular aviator style to contemporary round shapes – the latter being a dedication to Josephs late founder, Casablanca-born Joseph Ettedgui, who was never pictured without his trademark circular glasses. Expect colourful contrasts, bold details and ultramodern styles with this stunning Parisian designed, luxury handmade in Italy eyewear collection.

Oliver Beaumont, Product Development Director explains; “Joseph eyewear is a high-contemporary collection with a strong core of indulgent essences. The inclusion of subtle, colour dipped tips and other design nuances lend an individuality to this spectacular range of frames”.

Amongst the modern collection is ‘Duke’. Available in C1 translucent Burnished Amber (featured), C3 Karki Mottle and C4 Rich Claret. Simple accents are paramount and in keeping with the house of Josephs image of understated cool ‘Duke’ offers a clean-lined aviator shape, set with contemporary double bridge detail for an instant ’in vogue’ style.

Another stand out frame is ‘Montaigne’. Available in C3 Totally Tortoiseshell, C4 translucent Crystal Brown and C5 Olive Mottle (featured). An exaggerated D-frame with a slight cat eye shape, ‘Montaigne’ offers a gentle nod to modern Parisian style. A reference to Josephs French heritage, the luxury Italian acetate has a two-tone marble appearance for an opulent design led touch.

‘St John’ is equally noteworthy. Inspired by Joseph founder Joseph Ettedgui’s signature specs, this adaptation confidently delivers a statement accent to your daily edit. Crafted from the finest Italian acetate into a compact round shape, these stylish glasses are bookish yet rebellious all at once. Style them with tailoring for an intellectual vibe. Shown here in C3 Bordeaux, also available in C2 Brown and C4 Classic Tortoiseshell.

Oliver Beaumont concludes by saying; “Using legendary styles like the circular aviator and oversized shapes, Joseph have created future classics that you will still want to wear in years to come. Dunelm Optical are tremendously enthusiastic to be working with such a forward-thinking company which is so much more than just another high-end fashion brand”.