Wednesday 15th August 2018
The new website has been designed to provide the ultimate user-friendly experience, created with functionality and ease of use as paramount importance. The fresh and contemporary design has a new and improved clean look, easy navigation, improved performance and effortless access to all of Dunelm’s product information. All product images are clearer and bigger with an automatic zoom function for viewing finer details and embellishments.
The streamlined design is enriched with content and covers all of Dunelm’s areas of expertise and product ranges. From eyewear, sunglasses, cases and accessories to glazed prescription and surfaced lenses; which now features everything you need to know on Dunelm’s Spectre progressive lenses.
Regular news updates and a fashion forward Lookbook affords the user to access all the latest optical news, fashion inspiration, and up-to-the-minute product releases. The visitor can watch video footage of London Fashion Week and top fashion models in action during this year’s eyewear photoshoot, which makes addictive viewing and is available to download to be used in your practice reception.
This new and improved website enables customers to securely purchase all eyewear, prescription sunglasses, cases, accessories and order prescription lenses with greater simplicity. It’s compatible with all of today’s browsers, mobile and tablet devices.
CEO for Dunelm Optical, Peter Beaumont says; “This smart, new website not only looks visually stunning but affords users to navigate through our extensive range of products and services with ease. I believe this will help drive an increase in online sales, enabling us to keep our products competitively priced and remain great value to customers. We love the modern new look and feel of the website and it will be updated with fresh content on a regular basis. We can’t wait to hear the feedback from our customers”.
Dunelm is a supplier to opticians only which means we cannot accept orders from the public directly. If you have seen a frame that you would like to buy, please use the form below and we will be pleased to refer you to your nearest Dunelm stockist.
We have changed how customers sign in to our website. If you have an Account Number but don't have a password yet, you can set one up now.
If you are an optician, you can apply for a trade account with Dunelm Optical.
Dunelm is a supplier to opticians only which means we cannot accept orders from the public directly. If you're not an optician but have seen a frame that you would like to buy, please click here and we will be pleased to refer you to your nearest Dunelm stockist.