Monday 6th August 2018
Digital printing on frames is an ever-present and contemporary look on today’s eyewear. “This type of printing allows eyewear designers to explore new, innovative ideas and bring them to life with exceptional quality and detail” says David Baker, Managing Director for Dunelm Optical.
Digital printing allows for high resolution imagery and colours appear rich and vibrant. This is evident in new MOD ‘Lily’ from Dunelm’s exciting new brand ‘Freya’. Available in Noir and Nude Pink (C1, featured), Noir and Berry Burgundy (C2) and Noir and Sky Blue (C3).
Lily, meaning purity has a vintage 1950’s vibe, upswept style and cat eye shape. Juxtaposed with this classic Hollywood feel is a modern, high gloss digital floral print of muted hues in amber and tiger mottle. The digital print design is on trend, chic in design and strong on personality. Lily should be worn to be noticed and will appeal to the fashion savvy wearer.
Every frame in the new Freya collection comes with a lipstick red gloss case, complete with a luxury branded cloth. Contact your Regional Sales Manager to view this gorgeous new range of eyewear.
CEO for Dunelm Optical, Peter Beaumont comments; “The eyewear market continues to expand, driven by new technologies that allow exceptional quality digital printing on both acetate and metal frames. Digital printing is a trend that is continually advancing and the ability to print a wider variety of images, designs and patterns has led to an increase in sales.”
Dunelm is a supplier to opticians only which means we cannot accept orders from the public directly. If you have seen a frame that you would like to buy, please use the form below and we will be pleased to refer you to your nearest Dunelm stockist.
We have changed how customers sign in to our website. If you have an Account Number but don't have a password yet, you can set one up now.
If you are an optician, you can apply for a trade account with Dunelm Optical.
Dunelm is a supplier to opticians only which means we cannot accept orders from the public directly. If you're not an optician but have seen a frame that you would like to buy, please click here and we will be pleased to refer you to your nearest Dunelm stockist.