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Children’s frames

Monday 7th January 2019

Dunelm’s ethos of quality craftsmanship has not been compromised with its vibrant collection for its youngest customer. With careful attention paid to durability, comfort and protection, the range of young and fresh eyewear Dunelm offers surpasses many of its rivals.

Managing Director for Dunelm Optical David Baker explains; “Rather than hiding behind their specs, a child can feel confident and self-assured with the choices available to them. From the use of vibrant colours, patterns and textures to the cooler retro look for the older child, our Whiz Kids collection cover the needs and requirements expected from kids of today.”

David Baker goes on to say; “Choosing a new pair of glasses should be fun but assuring for both child and parent. Dunelm’s range of children’s eyewear offer stylish designs and quality craftsmanship, with all lenses surfaced on children’s eyewear when order all-in glazed, we ensure all customer demands are met.”

Hot pinks, purples, and berry shades will cheer up the dreariest of days. New arrival and available all-in glazed, Aponi from our popular Whiz Kids collection is a fashion force for this seasons’ must have look. A bright tri-laminate acetate frame, retro inspired in shape and style. Featured Funky Lilac (C2), also available in Berry Burgundy (C1) and Hot Pink (C3).

Dunelm offer a range of fun and groovy cases for children that will make every child’s case stand out from the crowd and keep their glasses safe. Opticians are also provided with striking show cards, window posters and display stands, at no additional cost, to help entice its younger clients to peruse the latest Dunelm collections.

Product Development Director for Dunelm Optical, Oliver Beaumont says; “Children today are more fashion conscious and confident in making eyewear choices than ever before. It is imperative therefore, that Dunelm continues to provide a variety of styles, colours and designs of eyewear to keep up with this ever changing and fast paced market. We are always updating our choices available to our clients, whilst continually improving durability and fit, without compromising on today’s fashionable expectations of our younger frame wearers”.