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Celebrity Style

Monday 3rd September 2018

“Celebrity power has huge influence on global consumer behaviour within the optical market, as celebrities are playing an ever-greater role in modern culture and consumption” comments Oliver Beaumont, Product Development Director.

Consumers are continually bombarded with celebrity images wearing the latest fashion looks in eyewear. Small retro frames have grown a reputation this season as a top model must-have, with Gigi Hadid and Hailey Baldwin showing their love for this style. Dunelm Optical are leading the fashion market and are ahead of the game with their Retro collection.

New for 2018 and available all-in glazed, Retro 388 is a small 49 eye size and available in Amber Mottle (C1), Ebony Black (C3) and Pantone Color of the Year 2018, described as “dramatically provocative and thoughtful", Ultra Violet Purple (C2 featured). Petite in size, courageous in colour and retro in shape, the combination of acetate and metal and keyhole bridge is a look that is still favored by celebrities.

David Baker, Managing Director for Dunelm Optical adds; “Opticians can keep informed about celebrity eyewear looks by following trends on social media of which Dunelm Optical have an active and loyal following, regularly posting ‘Get The Look’, ‘Trend Watch’ and ‘Copy Cat’ styles. Social media is undeniably connected to how easily people are influenced by others and this influence is constantly evolving with no end in sight. Opticians need to enhance business with the use of social media as it carries as much weight as in-store window displays and internal advertising”.