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Dunelm Optical is one of the leading suppliers to the UK and international optical market of designer eyewear, fashion frames, prescription sunglasses, uncut lenses, prescription glazing, eyewear cases and optical accessories.

Our experienced design team monitors national and international trends in fashion, shapes, colours and materials to create a constant stream of unique, high quality frames in order to meet the fast-changing needs of consumers in today’s modern market.

Founded in 1969, we are a well established family company with customer service at its heart. We pride ourselves on our reputation for delivering exceptional products alongside a tradition of quality, service and honesty.

Our dedicated team of staff work from our headquarters in Durham and in our Cases factory in Leeds. Many of our staff have been with us for 10, 20, 30 or even 40 years and, in some cases, include two generations of the same family. We all share the same mission…

“To provide the best possible service to our loyal customers and maintain our leading position in the market”.

We are focused on delivering products to the highest quality and passionate about the quality and fit of our frames, using top European materials, parts and joints. We have established relationships with the key market leaders and already deliver products which meet the most stringent quality control checks in the industry.

With an impressive portfolio of over 4,500 independent opticians and exporting to over 60 countries worldwide, we are ideally positioned for further growth. We already provide the latest fashionable frames and products and we can also glaze to prescription from our state-of-the-art in-house lens laboratory.

Striving for excellence, we are fully focused on innovation to benefit independent opticians. We have an advanced online ordering platform and we go the extra mile, listening to our customers needs, tailoring our products and services accordingly.

Independent for Independents.